LeBron James has launched a nutritional and supplement brand.
The NBA player has recently partnered with his longtime trainer, Mark Mancias, to create Ladder. The brand is a combination of James’ passion for wellness and entrepreneurship and is used as his inspiration for the launch. The company is centered around nutritional and performance supplements.
Ladder features a line of products that include plant-based nutrition shakes, whey, and plant protein. It also includes pre-workout, superfood greens, and hydration products.
The idea came to James after suffering from muscle cramps during Game 1 of the 2014 NBA Finals. James asked Mancias for help to revamp his nutritional and fitness regimens. However, James wanted this to be done by adding supplements to his diet.
After failing to find supplements that weren’t a part of NBA’s banned substances, the two decided to take matters into their own hands. The journey to finding the right ingredients wasn’t quick, in fact, it took four years to build Ladder from the ground up. The process may have taken some time due to the focus on taste, performance, and quality.
Ladder is currently available for purchase on the company’s website.
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