Baller Alert
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
Baller Alert
No Result
View All Result

Diageo Cutting Ties With Diddy Amid Lawsuit Alleging Company Neglected His Liquor Brands Due to Racism

by Simone
June 28, 2023
Reading Time: 2 mins read
0
Diddy Could Lose $400M Fortune If Convicted in Trafficking Case, Experts Warn [Video]

Sean Combs Headshot IMAGE COURTESY OF COMBS GLOBAL

Share on FacebookShare on Twitter

Liquor giant Diageo is ending its 15-year partnership with Sean ‘Diddy’ Combs following the music mogul and entrepreneur’s racial discrimination lawsuit.

Diddy sued the company last month, alleging Diageo North America neglected to provide adequate resources to his Ciroc vodka and DeLeón tequila brands, while favoring other celebrity brands like George Clooney-founded Casamigos. He further claimed in the lawsuit that Diageo had “typecast” DeLeon as a “Black brand,” restricting distribution to only “urban” neighborhoods, hindering the sales growth of his brands.

The company responded to the lawsuit in a Tuesday filing denying the accusations while calling Combs’ suit a “sham action.” They claimed Diddy “amassed nearly one billion dollars” from their partnership but now wanted to “extract” billions more. Diageo asked the judge to dismiss the case or order that it be resolved through that private arbitration process.

Diageo also shared the company is permanently cutting ties with Combs.

“Mr. Combs’ bad-faith actions have clearly breached his contracts and left us no choice but to move to dismiss his baseless complaint and end our business relationship,” the company wrote. “Mr. Combs has repeatedly undermined our partnerships and threatened to publicly defame Diageo if we did not meet his unreasonable financial demands.”

John Hueston, who is representing Combs Wines and Spirits, said on Tuesday that Diageo’s attempts to end the partnership were “like firing a whistleblower who calls out racism.”

“It’s a cynical and transparent attempt to distract from multiple allegations of discrimination,” Combs’ attorneys said. Over the years, he has repeatedly raised concerns as senior executives uttered racially insensitive comments and made biased decisions” based on that point of view. Diageon even acknowledged the problem by agreeing in his contract to treat DeLeon the same way it treated their other tequila brands. He brought the lawsuit to force them to live up to that contract, and instead they respond by trying to get rid of him. This lawsuit and Mr. Combs are not going away.”

Diageo and Combs’ relationship dates back to 2007, when they partnered on Ciroc. In 2013, Combs bought DeLeón and formed a joint venture with Diageo for the tequila brand.

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on Mastodon (Opens in new window) Mastodon
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on X (Opens in new window) X
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Pinterest (Opens in new window) Pinterest

Like this:

Like Loading...

Discover more from Baller Alert

Subscribe to get the latest posts sent to your email.

Related Posts

Nicki Minaj Explodes on SZA After TDE Drama: “Draw Your Freckles Back On Bookie!”
Entertainment

SZA Drops Screenshots of Her and Nicki Minaj’s Convo as Twitter Feud Escalates

July 17, 2025

SZA and Nicki Minaj are officially beefing, and the internet is glued to every post. What started with a shady...

Ballerific Couple: Megan Thee Stallion and Klay Thompson Make Red Carpet Debut at Pete & Thomas Foundation Gala in NYC [Video]
Entertainment

Ballerific Couple: Megan Thee Stallion and Klay Thompson Make Red Carpet Debut at Pete & Thomas Foundation Gala in NYC [Video]

July 16, 2025

Megan Thee Stallion and Klay Thompson brought full star power to New York City Wednesday night as they hit the...

Akademiks, SZA, Drake
Entertainment

DJ Akademiks Says SZA Cried to Drake and TDE Over Online Heat—TDE President Punch Responds

July 16, 2025

It’s getting messy on the timeline. DJ Akademiks claimed that SZA broke down behind the scenes and called on Drake,...

Nicki Minaj Exposes SZA’s Past Comments About Rihanna, Beyoncé & Ciara in Ongoing Twitter War
Entertainment

Nicki Minaj Exposes SZA’s Past Comments About Rihanna, Beyoncé & Ciara in Ongoing Twitter War

July 15, 2025

Nicki Minaj just peeled back another layer in her ongoing social media war—and this time, she’s bringing up old receipts...

Next Post
Ryan Seacrest Lands "Wheel of Fortune" Hosting Job

Ryan Seacrest Lands "Wheel of Fortune" Hosting Job

Leave a ReplyCancel reply

Baller News

Subscribe To Our Newsletter

* indicates required

Follow Us

Subscribe to Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

© Copyright 2024, Baller Alert Inc. All Rights Reserved

No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
%d