New Balance Taps Monica for New "Performance Arts" Campaign

New Balance Taps Monica for New “Performance Arts” Campaign

New Balance has enlisted the help of singer Monica, popularly known as “Goonica,” to be the face of their new “Performance Arts campaign.

In another gorgeous partnership with creative director Joe Freshgoods, the “Performance Art” collection includes New Balance 993 in three pastel colorways. “Arctic Blue,” “Sage,” and “Powder Pink” are the inaugural colors, though more may be in the works. Monica, regarded as one of the most stylish women in R&B, dropped images from her shoot with the brand on October 6th. In the photos, the “Angel of Mine” star wore the Arctic Blue 993’s that paired perfectly with her pastel color blocked pants suit. The official Instagram account for Joe Freshgoods shared a different view of Monica on a motorcycle rocking a Sage-colored jogging suit with the matching Sage 993s.


An off-white mesh base with top-of-the-line suede adorns every colorway in the “Performance Art” collection. This sneaker is perfect for a casual shoe that can be worn during those long jogs or days of running errands. A Freshgoods stamp is featured on the heel of this adorable comfort shoe, ensuring it stands out amongst the rest of New Balances.


New Balance lovers can get their hands on this exclusive sneaker when it arrives on October 21st in New Balance stores and other select retailers. The Joe Freshgoods x New Balance 993 starts at $200.


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