Pepsi & Peeps Are Teaming Up For Marshmallow Cola

Just in time for spring, Pepsi has teamed up with Peeps for a limited-edition marshmallow flavored soda.

The Marshmallow Cola will come in 7.5-ounce cans that will be distributed in packs of threes. The exclusive beverage will not be sold in stores. However, soda lovers can get their hands on it by entering the official sweepstakes. Those wanting to join will need to use the hashtag “#HangingWithMyPEEPS” on their social media posts depicting them enjoying spring activities “in a safe, socially distant manner.” The contest begins on Thursday, though it is unclear when the winners will be chosen and how many winners there will be. Ten lucky contestants will receive a collector’s package of PEPSI x PEEPS.

The festive cans will come pink, yellow, and blue with only one flavor.

Pepsi’s VP of Marketing, Todd Kaplan, says that the collab is a good way to give the world a reason to smile about after a challenging 2020.