Baller Alert
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
Baller Alert
No Result
View All Result

The NBA and Apple Music Are Teaming Up To Bring Exposure To Independent Artist Through Their Newly Launched BASE:LINE Playlist

by Precious Gibson
January 16, 2020
Reading Time: 1 min read
0
Apple and NBA TEam UP
Share on FacebookShare on Twitter

The NBA and Apple Music are teaming up with music distribution company UnitedMasters to launch BASE:LINE, a new and innovative global playlist that will spotlight rising hip-hop acts from around the world.

The concept for BASE:LINE emerged from a previous deal brokered by UnitedMasters and the NBA in October 2018. In the initial agreement, the league agreed to license music exclusively from UnitedMasters artists for the league’s social media channels and other digital entities. With the slightly revised version of the deal, NBA highlights on the league’s digital platforms will be soundtracked from the BASE:LINE playlist, thus giving artists, most of whom are independent, exposure, according to Billboard.

The collaboration will release a weekly playlist exclusively on Apple Music. All tracks will be curated by Ebro Darden, who serves as Apple Music’s director of hip-hop and R&B, as well as co-host of the Hot 97 morning show.

“BASE:LINE is a playlist that gets closer to the community where the artist and the music is beginning,” Darden said in a statement released on Thursday.

“We are excited to provide a massive digital stage,” said NBA commissioner Adam Silver in a statement.

BASE:LINE is available to stream now.

Apple and NBA TEam UP

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on Mastodon (Opens in new window) Mastodon
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on X (Opens in new window) X
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Pinterest (Opens in new window) Pinterest

Like this:

Like Loading...

Discover more from Baller Alert

Subscribe to get the latest posts sent to your email.

Tags: Apple MusicNBA

Related Posts

turkey bacon
News

Check Your Fridge: Oscar Mayer Turkey Bacon Recalled Nationwide Over Dangerous Bacteria

July 3, 2025

Kraft Heinz is pulling nearly 368,000 pounds of its Oscar Mayer Turkey Bacon products off store shelves after internal lab...

Edward Kelley Sentenced to Life Imprisonment for FBI Murder Plot
News

He Wanted FBI Blood: Pardoned Jan. 6 Militia Leader Now Faces Life Behind Bars

July 2, 2025

Former Jan. 6 defendant Edward Kelley has been sentenced to life in federal prison after being convicted of conspiring to murder...

Diddy’s Infamous Freak-Off Tapes Played in Courtroom—Jurors Left Stunned
News

Diddy to Remain Locked Up Until Sentencing—Cassie’s Bombshell Letter Helped Seal His Fate

July 2, 2025

Sean “Diddy” Combs will stay behind bars until his sentencing after a federal judge denied him bail. Judge Arun Subramanian ruled Combs...

Senator Elizabeth Warren Demands Investigation Into Paramount’s $16M Settlement With Donald Trump: “Could Be Bribery in Plain Sight”
News

Senator Elizabeth Warren Demands Investigation Into Paramount’s $16M Settlement With Donald Trump: “Could Be Bribery in Plain Sight”

July 2, 2025

Senator Elizabeth Warren is sounding the alarm after Paramount Global agreed to pay $16 million to settle Donald Trump’s lawsuit...

Next Post
Pee Thomas Vs Lira Galore

Pee Thomas’ Request For a Gag Order In The Case Against Lira Galore Has Been Denied; Judge Rules To Keep Case Proceedings Public

Leave a ReplyCancel reply

Baller News

Subscribe To Our Newsletter

* indicates required

Follow Us

Subscribe to Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

© Copyright 2024, Baller Alert Inc. All Rights Reserved

No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
%d