tinder

Tinder Reports 2020 Was its Busiest Year Despite Pandemic, Social Distancing Warnings

Despite a global pandemic and warning of social distancing, Tinder saw a record amount of activity in 2020. 

“Tinder’s engagement and activity grew significantly throughout 2020 with 11% more Swipes and 42% more matches per member,” the California-based company said in a statement to PEOPLE.

With COVID-19 lockdowns limiting interaction, dating sites saw a boom. Tinder Match, OkCupid, and Plenty of Fish all saw an increase in activity. At the height of lockdowns, Tinder saw record-breaking wipe activity. On March 29, 2020, Tinder recorded a record-breaking 3 billion swipes in one day. The app achieved that same milestone 130 more times over the last year. 

The company took a deep dive into dating during the pandemic and recently released its findings in a report. Tinder found Gen Z sent 19 percent more messages per day in February of 2021 compared to the year before. Conversation length grew by 32 percent during the pandemic. Gen Z users also spent more time updating their bios than they did pre-pandemic.

Tinder noted that video chatting has also become more popular as a means to communicate. 

The apps have also adapted. Several dating apps created “I’m Vaccinated” badges for users who wish to disclose their status on their profiles.

 

About ErinBoogie

Erin Boogie is a blogger for BallerAlert.com and producer/co-host of the weekly radio show In the Field Radio.

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