Since Meta launched its conversation-based app Threads, user activity on Twitter has reportedly experienced a decline.
Threads, which was launched just last week, has already gained over 100 million sign-ups. Meta executives, including CEO Zuckerberg and Instagram chief Adam Mosseri, have spoken out about the milestone.
In a Threads post, Zuck confirmed the rapid growth was “mostly organic.”
“Threads reached 100 million sign ups over the weekend. That’s mostly organic demand and we haven’t even turned on many promotions yet. Can’t believe it’s only been 5 days!” he wrote.
Post by @zuckView on Threads
Mosseri, who has promoted Threads as a more positive “public square” for communities “that never really embraced Twitter,” also took to the platform to celebrate the milestone, saying, “I promise we will make this thing great.”
Post by @mosseriView on Threads
Initial user response suggests that Threads is being well-received. The Verge’s Alex Heath reported last week that internal data revealed that there have already been more than 95 million posts and 190 million likes shared.
And it looks like folks are fleeing Twitter left and right for the Meta competitor. Cloudflare CEO Matthew Prince shared a screenshot on Sunday indicating a significant decline in Twitter’s traffic.
Twitter traffic tanking. https://t.co/KSIXqNsu40 pic.twitter.com/mLlbuXVR6r
— Matthew Prince 🌥 (@eastdakota) July 9, 2023
CNBC also reported that Similarweb, a web analytics data company, reported a 5% decrease in web traffic to Twitter during the first two days when Threads became widely accessible, in comparison to the previous week. Additionally, the company noted that Twitter’s web traffic has declined by 11% in comparison to the same days in 2022.
While the Threads app has seen record growth, it’s also worth noting that Meta has made the sign-up process seamless, allowing users to sign-up using their already existing Instagram account.
With all that said, Threads is still in its early stages and has yet to launch in Europe.
Baller fam, are you on Threads? Do you think it’s here long-term?
