“Because his content is so wide-reaching, over the past year, we’ve asked MrBeast and a small group of creators to help our team test a new feature that lets creators add multi-language audio to their videos,” explained YouTube Product Manager Ritz Campbell.
So far, MrBeast has already edited some of his “most popular videos in 11 languages and is hoping to bring more international viewers to his main channel through the feature,” said Campbell.
He claimed in an interview with YouTube creator liaison Rene Ritchie that the option to subtitle videos saves his operation as opposed to creating several different channels that exist only to give his content in various languages.
“Having a lot of different channels is just honestly a lot more work,” MrBeast said. “It’s just so much easier to have it all in one central place.”
According to Mr. Beast, the new feature makes it easier for content creators to organize their workflow and simpler for viewers and followers worldwide to find the content they’re looking for.
“Whether you’re in Mexico, you’re in Brazil; you’re in India — all the dubs are in one place, on one video. So it’s a lot simpler for people to understand,” he said.
The post added that YouTube has “already seen over 3,500 multi-language videos uploaded in over 40 languages.”
“Whether it’s chess tutorials, a historical documentary on Rome, or a series of ghost-hunting investigations in Italy, we can’t wait to see our creators continue to adopt this feature into their own content and for our viewers to discover videos from international channels,” Campbell wrote.
