The Reebok G-Unit G6 returns to shelves on August 20, 2026 at $130, in the same white, blue and red colorway that ran the early 2000s. It is the first time the silhouette has been re-released since it debuted, and the retro is close to a one for one recreation, meaning Reebok rebuilt the shoe to match the original instead of updating it for modern taste. White leather upper, light grey suede wrapped around the toe and running down the lower side panels, royal blue lining and translucent outsole, tri color heel tabs, a silver G6 lace dubrae sitting above the perforated toe box, and G-Unit script embroidered in blue at the lateral heel. It drops through JD Sports and select retailers, online and in store.
Anybody old enough to have laced these the first time already knows the shoe. The Reebok G-Unit G6 arrived in 2003, the same year “Get Rich or Die Tryin'” made 50 Cent the biggest rapper alive, and it became one of the most commercially successful sneakers ever attached to a recording artist. The line ran deeper than the G6 too. There was the G XT, the G6 Runner, the G-Unit Boot, and a women’s exclusive called the G-Unit Ladies. But the G6 is the one people picture when they say G-Unit Reeboks, and it is the one they have been asking Reebok about for two decades.
The comeback got spoiled by one of 50’s own artists. Tony Yayo confirmed the reunion back in May on his podcast “The Real Report,” sitting alongside Uncle Murda, months before official product images existed. In a video of 50 reacting to the leak, he did not say much. “I can’t tell Yayo nothing,” he said.
Now to the part everybody wants a number for. Reebok has not disclosed what the new deal pays, and neither has 50. Every dollar figure circulating with this story belongs to the original contract from the 2000s, and the source for those figures is 50 himself. He has said he made $80 million off the first Reebok deal.
