Spotify is adding a new way for listeners to connect with each other through direct messages.
The company announced that the feature is launching on mobile devices in select markets and is open to both Free and Premium accounts, with the requirement that users must be at least 16 years old.
The direct message tool works directly from the Now Playing screen. When a listener taps the share icon, they will see contacts they have previously engaged with on the platform. This includes people linked through Family or Duo plans, as well as those who have joined Blends, Jams, or collaborative playlists.
Once a song, podcast, or audiobook is selected, it is sent as a message request. Recipients can choose whether to accept or decline the content.
Spotify confirmed that these conversations will not be fully end-to-end encrypted, but they are secured with encryption during transfer and storage. The platform will also apply proactive detection tools to identify harmful or illegal material. If an issue arises, users can report a message by pressing and holding it. Moderators will then review the flagged content. For those who prefer not to use direct messaging, the option to disable the feature is available through settings.
The company positioned the update as a response to feedback from listeners.
“Spotify users have told us they want a dedicated space within the app to share songs, podcasts, or audiobooks they’re excited about with friends and family, and an easy way to keep track of recommendations,” it said in a blog post.
Spotify also noted that artists and creators will benefit, since messages help spread new releases to wider circles of friends and families, which could increase discovery.
While the new tool allows text and emojis, Spotify emphasized that it is not meant to replace other platforms.
“As always, you should continue sharing Spotify content directly through your favorite platforms like Instagram, Facebook, WhatsApp, Snapchat, TikTok, and more,” the company explained. “Messages on Spotify are designed to complement these integrations, not replace them.”
This launch is part of Spotify’s wider effort to grow beyond streaming music. Over the last few years, the platform has invested heavily in podcasts and audiobooks.
It is also preparing to release a new premium subscription tier that could be called Music Pro, with reports suggesting it may debut later this year.
