Taraji P. Henson is officially stepping into her wine bag! The award-winning actress and entrepreneur has joined Seven Daughters as a strategic advisor and creative collaborator, teaming up with Terlato Wine Group to bring fresh energy and style to the brand’s Moscato. Known for her dedication to quality and community, Henson aims to revamp Seven Daughters with a modern touch, highlighting connection and authenticity for a new generation of wine lovers.
After a recent wine-filled trip to Italy, Henson reached out to Terlato Wine Group to create a wine that celebrates her passion for life and culture. The partnership reflects her commitment to genuine, high-quality experiences and sets the stage for a refreshed Seven Daughters that resonates with wine novices and aficionados alike.
Together, Henson and Seven Daughters have reimagined the brand’s look, complete with a new bottle design and unique personal touches that capture Henson’s style. Fans will find playful details throughout the bottle, like illustrations of her French bulldog Buddha and a comb symbolizing her passion for hair care, along with a bold, hand-illustrated “seven” encircled by a ring that represents her supportive community. The vibrant new color palette features swirls of green, blue, purple, orange, and red, accented with hints of Henson’s favorite color, gold.
Moscato continues to rise in popularity, especially among Black, Hispanic, and Asian consumers, who are embracing this sweet, approachable wine for both everyday moments and special celebrations. Launched in 2006, Seven Daughters Moscato has become a go-to choice for its balanced flavor and easy-drinking style, and this collaboration aims to amplify that appeal. Through events, social media, and in-store activations, Henson and Seven Daughters are excited to bring people together around a shared love of wine, community, and celebration.
“This partnership is a natural fit. Seven Daughters embodies everything I believe in—celebrating every moment and building genuine connections,” Henson shared. “I’m thrilled to reintroduce the world to this brand with a look that’s vibrant, personal, and true to our values.”
Terlato Wine Group President and CEO, Bill Terlato, is equally enthusiastic, stating, “Taraji’s influence in culture and business is undeniable. Her energy and passion will bring new dimension to the wine industry and deepen connections with our consumers, making Seven Daughters a true standout.”
