Target is putting a renewed effort into convenience by allowing customers to make returns with its Drive Up service.
The retailer is implementing this feature after the success of its Drive Up function, which allows shoppers to order goods from Target’s website and retrieve them at the store without leaving their vehicles. Launched in 2017, this service became an instant hit that only grew in popularity during the 2020 COVID-19 pandemic, allowing customers to shop with little close interaction safely. Now, buyers can return unwanted products using this same beloved service.
Last year, the return option was tested at stores in the Minneapolis-St. Paul area. After receiving good feedback, Target decided to roll out the return function to almost 2,000 locations this Spring. Target hopes the move will make life easier for those with disabilities, children, and pets, who may have difficulty entering the store.
“Allowing our guests to process a return from the comfort of their car underscores our commitment to helping our guests shop,” shared Mark Schindele, Target’s executive vice president and chief stores officer.
To initiate a return, customers must first log into their Target.com account. Once the return is initiated, a barcode will be generated and must be brought with each customer along with the object being returned. After arriving at the Drive Up location, an employee will come out to scan the barcode, remove the product and orchestrate the refund.
Items eligible for returns must be unopened and purchased within the past 90 days.
