B&G Foods and Mars teamed up to create a unique seasoning blend made with Twix.
Twix Shakers Seasoning Blend will be available on September 1 exclusively at Sam’s Club’s nationwide.
“We’re excited to see all of the ways consumers will experiment with Twix Shakers Seasoning Blend to create fun recipes that infuse the essence of Twix into ordinary food,” Kristin Berlew, Senior Manager of PR for B&G Foods told Food & Wine.
There are so many ways to use the seasoning blend. B&G Foods suggest using the Twix Shakers Seasoning Blend for BBQ chicken wings.
“One of our favorite recipes is Twix BBQ sauce. The recipe, which includes ketchup, honey, Worcestershire sauce, lemon juice, chipotle sauce, and of course, Twix Shakers Seasoning Blend, is a bold play on a traditional mole sauce and ideal for chicken wings. I suggest adding an extra sprinkle of the seasoning before serving for that ‘wow’ effect,” Berlew said.
B&G Foods worked with General Mills last year to create Cinnamon Toast Crunch Cinnadust Seasoning Blend.
