Uber is expanding far beyond ride-hailing by adding hotel bookings directly inside its app for customers in the United States.
The company unveiled the update Wednesday during its annual Go-Get event in New York City, introducing a major partnership with Expedia Group that gives customers access to more than 700,000 hotels worldwide. Uber also confirmed that vacation rentals from Vrbo will be added later this year, expanding its reach deeper into the hospitality market.
The rollout comes with new perks aimed at growing Uber One memberships. Subscribers will receive 20% discounts on a rotating list of 10,000 hotels booked through the app, along with 10% back in Uber Credits on every reservation.
“We’re no longer just an app for rides, or even two apps, or [a] family of apps for both rides and eats,” CEO Dara Khosrowshahi said during the presentation.
“Uber is now an app for everything, where you can go, you can get, and now you can travel,” he said.
Uber executives also credited rapid product development to agentic AI tools, saying several of the newly launched features were built and shipped within months instead of taking a year or more.
“What we have seen the last few months is a fundamental reset, a new way of building software,” said Uber chief technology officer Praveen Neppalli Naga.
“Our problems generally at Uber, it’s not the problem of not having ideas; there’s so many things we want to build,” he said. “It’s just always the problem of, we don’t have enough time or resourcing to build these things.”
Additional launches included Travel Mode, which offers destination guides and local recommendations, plus an Uber Eats room service hub for hotel guests. The company also introduced Eats for the Way, allowing Uber Black riders to order drinks or snacks waiting inside the vehicle when it arrives.
