Wendy’s is expanding its popular breakfast menu with the introduction of a sweet cinnamon treat.
This week, the chain made waves in the food scene by announcing Cinnabon Pull-Aparts. This enticing offering combines the irresistible appeal of Cinnabon’s renowned cinnamon rolls with Wendy’s signature breakfast flair. Wendy’s is debuting this latest addition to celebrate their four-year breakfast anniversary. The company introduced its morning offerings in March 2020, with the inaugural lineup including favorites such as the Breakfast Baconator, Honey Butter Chicken Biscuit, and Frosty-ccino iced coffee. Now, Wendy’s fans will have a new treat awaiting them on their morning commutes.
Wendy’s innovative take on the timeless cinnamon roll brings to mind the delightful essence of pull-apart monkey bread. Commencing with petite morsels of Danish dough, each piece is carefully glazed before being baked with a harmonious blend of cinnamon, brown butter, and sugar. The final touch involves enveloping these delectable treats in Cinnabon’s distinctive cream cheese frosting.
Global Vice President of Culinary Innovation John Li praised the innovation in a statement.
“We’re tapping into what our consumers want, based on our research. They crave comfort and nostalgic experiences, and from a food perspective, a sweet and indulgent item is perfect for bringing someone into that comfort zone. This product does that because we’ve partnered with the right brand who believes in quality and delivering that same emotional benefit,” Li excitedly shared.
Fans can begin purchasing the Cinnabon Pull-Aparts starting on Monday, February 26th.
