Just hours after Mo3 was gunned down on a Dallas highway, Yella Beezy’s record label was already discussing how the rapper should address his rival’s death, according to testimony from a former marketing executive.
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Lynn M. Scott, who worked closely with Beezy at L.A. Reid’s Hitco Entertainment, took the stand Monday, November 9, as the defense’s first witness in his capital murder trial. Her testimony revealed that the label was developing a messaging strategy surrounding Mo3’s November 11, 2020, killing.
During cross-examination, prosecutor Tommy Adams questioned Scott about text messages she sent Beezy and members of his team roughly two hours after Mo3 was shot.
“We need to hop on a call to strategize messaging around what just happened in Dallas,” one message read.
Another stated, “We need to have him craft a response.”
The messages raised questions about why the label was preparing a public response to Mo3’s shooting so quickly, especially since Beezy had not been publicly identified as a suspect at the time.
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When Adams pressed Scott about her reasoning, she defended her actions as part of her professional responsibilities.
“I’m a marketer,” Scott testified. “I thought he should be prepared.”
Although the messages showed that Beezy’s team was considering how to handle the publicity surrounding Mo3’s shooting, Scott did not testify that the label explicitly instructed the rapper to profit from the murder.
Scott also explained that Hitco had been working on promotional opportunities for Beezy before Mo3 was killed. The rapper traveled to California on November 10, 2020, for what was initially supposed to be a three-day promotional trip.
However, after news of Mo3’s death broke the following day, label executives reportedly encouraged Beezy to remain in California for additional promotional shoots and safety concerns.
Scott testified that Beezy briefly returned to Dallas on November 20 to visit his mother before heading back to Los Angeles. He later spent Thanksgiving with his girlfriend and children at Scott’s home.
Another significant part of her testimony involved the label’s control over Beezy’s music.
Scott told jurors that Hitco controlled release schedules, including songs referencing the rapper’s conflicts with his rivals. She specifically discussed “Keep It in the Streets,” explaining that the track had been recorded well before its official release.
The testimony comes as prosecutors attempt to prove that Beezy, whose legal name is Markies Conway, arranged Mo3’s murder through a $40,000 payment allegedly involving convicted killer Kewon White and rapper Trapboy Freddy.
White was convicted of murdering Mo3 in September 2026 and sentenced to life in prison. Trapboy Freddy has not been charged in connection with the killing.
Beezy has pleaded not guilty and denied involvement in Mo3’s death.
Prosecutors rested their case Monday before the defense began presenting witnesses. The judge also denied a defense motion to dismiss the charge for insufficient evidence.
Scott’s testimony now places the label’s handling of Mo3’s death under scrutiny, particularly its decision to develop a publicity response within hours of the deadly shooting.
