The Zeus cofounders King Bach, Amanda Cerny and DeStorm Power each own 16% of Zeus Network, and if the company is worth what Lemuel Plummer says it is, those three stakes add up to $480 million. That figure comes from Plummer himself. In a Breakfast Club interview that is still pinned to his Instagram, he said Zeus has “manifested into being valued at over a billion dollars at this point.”
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The numbers are back in the conversation because of an arbitration award that settled a question Plummer spent years fighting: whether these three were ever owners at all.
Zeus started in the summer of 2017, when Plummer, a reality TV producer best known for Preachers of LA and The Westbrooks, pitched DeStorm Power on the idea of a streaming service built around social media stars. Power brought in King Bach, whose real name is Andrew Bachelor, and King Bach brought in Amanda Cerny. All three had built massive followings on Vine before the app shut down. The company was originally going to be called The Social Network before the name changed to Zeus.
The public found out in November 2017, when Variety reported that King Bach, Cerny and Power were launching their own subscription streaming service, with Plummer as CEO. The three had a combined 70 million followers at the time, and the plan was for them to anchor the platform and mentor other creators who would bring their own shows. “The millions of people who watch our content daily are the subscription video generation, and they definitely want us on demand,” King Bach said in the announcement.
By June 2018, the press materials described Zeus as founded by Plummer and cofounded by the three stars. DeStorm Power shared the president title with Plummer. King Bach and Cerny were billed as partners, and King Bach told reporters, “We are invested in the network’s success.” Zeus launched on July 13, 2018, at $5.99 a month.
For years after that, Plummer treated the Zeus cofounders as exactly that. He posted on Instagram wishing Cerny and King Bach a happy birthday as Zeus cofounders. During his first Breakfast Club visit in 2021, he said they held equity in the company. Zeus also sent all three K-1 forms from 2018 through 2021. A K-1 is the tax form a company like Zeus sends to its owners to report their share of the profits, so the company was officially treating them as owners on paper.
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That changed once the money fight started. In October 2022, the three filed for arbitration, a private process where a panel of neutral decision makers hears a dispute instead of a judge or jury. They accused Plummer of keeping them in the dark about the finances and spending company money on himself. In sworn answers in January 2024, Plummer stated that King Bach, Cerny and Power “were never members” of Zeus because they never paid in the money owners were supposed to contribute.
The arbitrators did not buy it. Looking at the birthday post, the Breakfast Club interview and the tax forms, the panel called Plummer’s testimony on the issue “at best, confusing and inconsistent; at worst, it was simply not credible.” In December 2025, it ruled that all three Zeus cofounders were members and still are.
The exact split is spelled out in the Zeus operating agreement, the contract that sets who owns what in a company structured like Zeus. Plummer holds 42.67%. King Bach, Cerny and Power each hold 16%. Together the three own 48% of the company, more than Plummer’s share. Those four stakes add up to 90.67%, and who holds the remaining 9.33% has not been made public.
Plummer’s billion dollar claim is what makes those percentages eye popping. In the pinned Breakfast Club clip, he said his 2021 projection had come true and the valuation had “reached that huge milestone,” which he said is why Zeus can invest in so many new projects. He also said Zeus is “truly competing at a higher level than most of the linear networks and most of the traditional networks.”
Run the math on his number and each of the Zeus cofounders holds a stake worth $160 million. All three together come to $480 million. Plummer’s own 42.67% would be worth about $426.7 million.
Those figures depend on the billion dollar valuation being real, and nobody outside the company has verified it. Zeus is privately owned and has never released audited financials. The business data firm Tracxn put Zeus at about $100 million as of April 2024, which would make each 16% stake worth $16 million. The arbitration award does show the company has grown fast. Zeus has more than 2 million subscribers, and its gross revenue hit $115,297,700 in 2024, with net revenue of $8,363,455.
A stake in a private company is also not cash in hand. Owners get paid through distributions, which are payouts of profits, or through a sale of the company. Plummer stopped sending the cofounders their distributions after 2021. His legal brief claimed they had inflated their follower counts and stopped promoting Zeus. The panel found no evidence of inflated followers, ruled they were never required to promote the company, and said cutting off the payments showed a retaliatory motive. Plummer was ordered to resume distributions, keep accurate books and send the cofounders quarterly financial statements.
The panel also ordered Plummer to pay $9,826,837 back to Zeus after finding he misused company funds, including $625,000 sent to his father’s church. That money goes to the company, not to the cofounders directly, but as owners of 48% of Zeus, the three stand to benefit from it.
King Bach, Cerny and Power filed a petition in Los Angeles Superior Court on Sept. 29 asking a judge to make the award an enforceable court judgment, putting the total at $13,779,781.25 with fees and interest. Judge Rupert A. Byrdsong can confirm the award, correct it or throw it out, and Plummer has not yet filed a response.
