Burger King Sued for Exaggerating Sandwich Sizes in Ads

Burger King is under fire for false advertisements that show the burgers’ size larger than reality. Four plaintiffs filed a class-action lawsuit against the food chain this week.

According to Food and Wine, the U.S. District Court in Miami lawsuit is “asking for damages for the plaintiffs and anyone else who fell for the allegedly inflated burger pics.” The legal team asks Burger King to swap the photos for realistic patties.

South Florida Sun-Sentinel alleges that Burger King used oversized and inaccurate pictures to advertise and illustrate the Whopper sandwiches, which deceived many to expect a larger burger. Since September 2017, the burgers in the ads appear to increase by “approximately 35 percent.” And although the size in the ads increased, the recipe for their beef patties never increased, the lawsuit alleges. 

The lawsuit reads, “Burger King’s actions are especially concerning now that inflation, food and meat prices are very high and many consumers, especially lower-income consumers, are struggling financially. Burger King’s promise to consumers of a large portion of food with their purchase is also causing consumers to come to, or order from, Burger King and make purchases that they would not have otherwise made.”

The plaintiffs are looking to represent anyone that was misled by false advertisement. 

After a previous investigation in 2010 by the United Kingdom’s Advertising Standards Authority (ASA), Burger King has had mishaps with false advertisements. The Burger King Tendercrisp Chicken Sandwich received complaints after the T.V. commercial appeared bigger than the sandwich. The Tendercrisp commercial was banned from playing in the U.K. 

Burger King hasn’t responded to recent allegations saying, “Burger King does not comment on pending or potential litigations.”