Looze Cannon’s viral song “Big Michael Michael” is officially available on streaming, bringing the Detroit entertainer’s TikTok takeover to a new audience after millions of views and an unconventional release strategy. The two-minute soundbite dropped on October 24, 2026, despite Cannon previously keeping the record off major streaming platforms while building his independent momentum.
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The comedian and rapper, whose real name is Glen Cannon, has become one of TikTok’s biggest viral personalities through his hilarious Michael Jackson impersonations, unpredictable livestream battles, and impressive freestyles. His exaggerated Michael Jackson character, complete with the King of Pop’s signature mannerisms, has turned casual viewers into dedicated fans who regularly tune in to watch him perform.The success of “Big Michael Michael” began with clips circulating across TikTok, where Cannon’s ability to freestyle while staying in character caught people’s attention.
The song’s popularity grew as viewers began sharing recordings of his livestreams across social media. Individual clips collected millions of views, while the character’s unpredictable performances became a recurring attraction on TikTok’s For You Page. The combination of comedy, nostalgia, and genuine rapping ability helped Cannon reach audiences well beyond his original followers.
By late October, Looze Cannon had surpassed one million TikTok followers. He celebrated the milestone with another viral performance, rapping against himself while switching between his regular persona and his Michael Jackson character over Mobb Deep’s “Shook Ones Pt. II.” Approximately 70,000 viewers reportedly watched the livestream.
His growing audience has also attracted attention from established entertainers. Producer Timbaland publicly praised Cannon’s talent, while rapper Cordae recognized his ability to freestyle while impersonating Michael Jackson. Boxer Ryan Garcia also joined the conversation, expressing how entertaining he found Cannon’s viral performances. Lil Baby also hopped on the trend, lip-syncing the track in a TikTok video, which gained over one million likes alone.
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However, the success of “Big Michael Michael” also brought questions about why the song wasn’t immediately available on streaming services.
Cannon initially took a different approach, offering the single as a $1.99 direct download through StreetNoise Merch. He previously indicated that the record would reach digital platforms after achieving 1,000 downloads, allowing supporters to purchase the music directly before a wider release.
The independent strategy became even more interesting when Cannon revealed that record labels had started contacting him.
“Record labels are calling me. I ain’t going to say what labels,” Cannon explained in a video clip.
He acknowledged that getting signed was once something he desperately wanted, but his position has changed as his popularity continues growing.
“I’m stalling,” he admitted, explaining that labels were interested “because they see what Big Michael Michael is doing independently.”
His comments suggested that Cannon was reconsidering the traditional route of signing a recording contract while his own content was generating significant attention without a major label’s support.
Now, with “Big Michael Michael” available on Apple Music, listeners can enjoy the official recording outside TikTok’s livestream clips and reposts. The release also gives Cannon another opportunity to connect his online audience with his work as a recording artist.
Although many viewers recently discovered him through Michael Jackson impersonations, Cannon has spent years developing his career. He previously worked with Detroit rap group R2G, released independent music, and built a following on BIGO Live, where he became known as “Bigo Jackson.”
His latest viral success has introduced that existing talent to a much larger audience. The comedy might be what first catches people’s attention, but his freestyling and ability to entertain thousands of viewers in real time have helped sustain the excitement.
