Jay-Z has finally addressed his critics the way does best, through hot bars.
Jay-Z turned lemons into lemonade when his company Roc Nation partnered with the NFL to spearhead a new music and social justice campaign. The deal initially received a lot of ‘negative press” over what some perceived has Hov’s “betrayal” of Colin Kaepernick. Many believed that the former 49er was blackballed by the league for his protests against the ever-growing problem of police brutality.
The rap legend, who is heavily featured on the debut album from Jay Electronica A Written Testimony, took a moment to let the public know, he’s no sell-out.
On track 7, entitled “Flux Capacitor,” Jay-Z addressed detractors of his controversial partnership with the NFL in his verse, rapping:
“Why would l sell out? I’m already rich, don’t make no sense. Got more money than Goodell, a whole NFL bench. Did it one-handed like Odell, handcuffed to a jail. I would’ve stayed on the sideline if they could’ve tackled that sh*t themselves.”
According to Complex, Hov shared a similar sentiment in his New York Times interview right before this year’s Super Bowl LIV half time show, produced by Roc Nation. “We didn’t say, ‘Let’s go make some money off the NFL,” before adding that he could take the criticism if it helps white NFL fans realize they should care about police brutality too. “As long as real people are being hurt and marginalized and losing family members, then yes, I can take a couple of rounds of negative press.”
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