Megan Thee Stallion is making sure Hot Girl Summer is not just a phrase anymore; it is officially a lifestyle. The Houston rapper and entrepreneur has entered the fragrance industry with Hot Girl Summer Eau de Parfum, a limited-edition scent developed in partnership with Coty. The launch marks the latest move in Megan’s growing business portfolio and gives the Hotties a new way to step into her signature confidence. The perfume is described as a unisex fragrance, continuing Megan’s push to make the brand feel open to everybody.
HOT GIRL SUMMER EAU DE PARFUM 🧡 JULY 5 🔥 pic.twitter.com/Dm5l8oI3O4
— TINA SNOW (@theestallion) July 1, 2026
The new scent leans into a floral, woody profile. According to Ulta, Hot Girl Summer Eau de Parfum opens with coconut milk accord, moves into orchid accord, and settles into a vetiver base. The bottle also keeps the theme on brand, coming in a sculptural flame-inspired design meant to reflect heat, movement, and glow. Ulta lists the fragrance as “Only at Ulta,” “New,” and “Coming Soon.”
Megan also made it clear that this launch is personal.
“Perfume is the last thing you put on, but it’s the first thing people remember,” she said. The full-size 90 ml bottle retails for $84, while the 10 ml travel size retails for $29. Early access begins July 5 through Ulta Beauty’s website and MeganTheeStallion.com, with a wider online launch on July 8. The brand announcement lists Ulta store availability beginning July 11, while Ulta’s product page lists in-store availability for July 12.
The fragrance is only the newest addition to what Megan has been building under the Hot Girl Summer umbrella. In May 2025, she launched her self-designed Hot Girl Summer swimwear brand with Walmart as the exclusive retail partner for the first drop. That debut collection included 18 size-inclusive pieces, including bikinis, monokinis, one-piece swimsuits, and cover-ups in bold colors such as purple, gold, black, orange, and pink. Prices ranged from $16 to $28.
At the time, Megan said the move made sense because pool and beach style has always been part of her real life.
“Everyone knows I love being near a pool or a beach,” she said while explaining that she wanted to give Hotties of all body types an official uniform. The launch also made history, with the announcement noting that Megan became the first hip-hop artist to launch her own swimwear brand.
By April 2026, Megan had already leveled up the brand with a second Hot Girl Summer swimwear collection. The new drop expanded beyond women’s swimwear and introduced men’s pieces and pet apparel. The women’s collection included 20 pieces priced from $18 to $32, while the men’s “Hot Boy Summer” line added swim trunks and tank tops for $20 each.
The pet side may be the most unexpected part of the rollout. Megan’s Hot Girl Summer brand now includes “Hot Dog Summer” barkinis and dog tees, with pieces priced from $9.97 to $12.97. Walmart’s current product listings also show Hot Girl Summer pieces across women’s swim, men’s mesh tanks and swim shorts, and dog apparel.
Megan has also tied the brand to “Love Island USA.” Her official store currently lists a Love Island USA x Hot Girl Summer capsule with Fiji Blue and Pink Lemonade one-pieces, bikini tops, bikini bottoms, and crop tops, with prices ranging from $30 to $35. During her recent “Love Island USA” appearance, Megan brought the female contestants pieces from her Hot Girl Summer swimwear collection.
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What started as a viral phrase has now become one of Megan’s most valuable brand lanes. Back in 2019, Megan defined being a Hot Girl as being “unapologetically YOU,” while having fun, being confident, and living your truth. Years later, she has turned that same energy into perfume, swimwear, men’s fashion, pet apparel, and reality TV-ready looks. Hot Girl Summer is no longer just a seasonal mood, Megan is making it a full-blown empire.
