OREO has announced a new collaboration with Post Malone to kick off the year: the Limited Edition Post Malone OREO Cookies. This special cookie combines unique flavors and designs to reflect the artist’s creative style and celebrate individuality.
The cookies feature a swirled creme filling that combines salted caramel and shortbread flavors. Sandwiched between one classic OREO chocolate cookie and one golden cookie, this new flavor offers something a little different for fans of the iconic treat.
Post Malone shared his enthusiasm for the collaboration, saying, “Can’t believe they let me make my own OREO cookie. So happy everyone gets to try the taste twist — hope you love it as much as I do, ’cause I think it’s the best OREO ever! It’s the first time OREO has ever twisted the creme of the cookie, and they named it after me.”
Each pack of the Limited Edition Post Malone OREO Cookies features nine unique cookie designs inspired by Post Malone’s world, including references to his music and personal style. A handwritten note from the artist can also be found on the back of every pack, adding a personal touch to the collaboration.
Tanya Berman, Senior Vice President of Biscuits at Mondelēz International, explained the brand’s approach to the partnership. “Flavor innovations and collaborations inspired by fan behavior have become a key part of our strategy. This collaboration with Post Malone is a fresh way to connect with fans, and we’re excited to share it with them.”
To make the launch even more interactive, OREO is inviting fans to participate in the Taste Twist Digital Experience. Between early February and March 31, fans can visit the platform to create their own OREO flavor based on their musical preferences. After entering their music vibe, the platform will generate a personalized flavor, and Post Malone will make an appearance to cheer them on. Fans can also enter the “Taste Twist” Sweepstakes for a chance to win their own flavor creation or prizes like signed Post Malone OREO posters.
The Limited Edition Post Malone OREO Cookie Packs will be available for presale on January 27, with nationwide availability starting February 3. Fans interested in early access can sign up now at OREO.com/UnwrapTheCollab. The cookies will be available for a limited time while supplies last.
