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Amazon to Pay $2.5 Billion Over Prime Deception—Millions May Be Owed Money

Eligible Amazon Prime customers will receive payments between November and December

Iesha by Iesha
November 23, 2025
in News
Reading Time: 2 mins read
Amazon to Pay $2.5 Billion Over Prime Deception—Millions May Be Owed Money

Amazon Prime logo

Payments will be issued in amounts up to $51 per eligible customer as part of Amazon’s $2.5 billion settlement addressing allegations related to Prime subscriptions.

Amazon announced that qualified customers will receive payments between November 12 and December 24, and notifications of eligibility will be sent via email. Recipients will get their payments through PayPal or Venmo.

The settlement stems from a 2023 lawsuit filed by the Federal Trade Commission, which claimed that Amazon misled some customers into signing up for Prime and made canceling the subscription overly complicated, according to NBC News.

Under the agreement, $1 billion will go to civil penalties, while $1.5 billion will be distributed directly to eligible customers, CBS News reports.

To qualify, customers must have enrolled in Amazon Prime through a “challenged enrollment flow” between June 23, 2019, and June 23, 2025. This includes the universal Prime decision page, the shipping selection page, single-page checkout, or the Prime Video enrollment process, according to CBS News and NBC News.

Amazon spokesman Mark Blafkin clarified, “If consumers are eligible to submit a claim but were not eligible for automatic payments, they will be notified between December 24 and January 23, 2026,” ensuring all qualifying customers have a chance to receive compensation.

The company reached the settlement in September and released a statement: “Amazon and our executives have always followed the law, and this settlement allows us to move forward and focus on innovating for customers.”

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