Awkward Souls Is Using Footwear to Spread a Message Of Self-Love

Putting a new spin on footwear, Awkward Souls is looking to bring some fun to your feet while encouraging you to embrace your uniqueness. 

The quirky shoe company does not wish to be aligned with the posh designer brands of the world. Instead, they are living up to their name with a line of unconventional sneakers celebrating those sometimes viewed as outcasts. Each shoe spells out the word “Awkward” on the back, while the upper part of the shoe contains the word “Souls.”

The eccentric shoe was developed interestingly by a New York woman who has chosen to remain anonymous. She is confirmed to be someone who has achieved 20 years of success in the fashion industry but has previously stated that she prefers to allow the consumers to be the face of the company. Her purpose for the brand was to create something that represented her own awkwardness and “brought people together.”

Made using vegan-friendly materials, styles such as The Scoop offers several options, including the standout pink nylon and red colorway, which gorgeously merges the colors in a pattern reminiscent of strawberry shortcake. The slip-on shoe centers around comfort with generous padding on the footbed and as well as on the top of the foot. 

As if the funky shoes couldn’t get any better, they are extremely affordable, an appreciated factor during these times of crippling inflation. Every pair is just $85, giving them an advantage against their fellow casual shoe competitors, such as Vans, which have several exclusive designs starting at $100.

A pair of Awkward Souls are waiting for you today, only at Awkwardsouls.com.