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Ballerific Women: Miatta David Johnson & Massah David, of MVD

by Baller Alert Staff
April 18, 2021
Reading Time: 2 mins read
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In a perfect world, men and women would receive equal pay. African American women would be presented the same opportunities as their white counterparts. Rejection would be based on qualifications rather than race.⠀⠀⠀⠀⠀⠀

Unfortunately, this world is far from perfect, however, there are people, more specifically women, who have dedicated their time, money and education to make a positive change. They’ve used their experiences and their encounters with injustices to fight and/or create more opportunities for their children and their children’s children, in an effort to make the world a better place. They’ve put our pain and problems on their backs and created space for change, new opportunities for our brothers and sisters to excel and succeed in a world that is designed against us. This is #BlackExcellence. These are Ballerific Women.

When some of the biggest stars need a star-studded event put together there’s no doubt MVD is behind it.

Miatta David Johnson and Massah David are the women behind creating cultural-shifting experiences at MVD that have inspired songs, captured moments, and changed the way labels debut new music. With more than 15 years in the entertainment industry, the first generation Liberian-immigrant sister duo run a full service creative marketing agency for major clients such as Def Jam RecordsSamsung Next, Universal Music Group, Rick Ross, Big Sean, Teyana Taylor, Common, etc.

MVD Ceo, and co-founder Miatta David Johnson, graduated from NYU with a Bachelor’s degree in Journalism and African Studies. Originally began her career in finance as reported for Dow Jones but her passion for music and entertainment drove her to pursue her dreams and start her own business.Quickly Miatta recruited her sister Massah, whom is also a partner, to market and help expand MVD’s services.

Massah attended Howard University majoring in Fine Arts. However, wanting to gain hands on experience in the music industry she left Howard and moved to New York. Determined to succeed she entered the entertainment industry in 2001 as an assistant for artist management company Family Tree/Miss Boss Lady Ent. In 2003, she accepted the position as A&R liaison for Bryan Leach, Vice President of Urban A&R at TVT records. Within a year, prom there she transitioned to marketing, where she found her true passion assisting with campaigns for TVT multi-platinum artists Lil Jon & The Eastside Boyz, Ying Yang Twins, and Pitbull.

It’s no wonder MVD pulls in the clientele with these two ladies behind it. Not only that they are dedicated to the empowerment of young women as they both sis on the board of WEEN (Women In Entertainment Empowerment Network), in addition to social justice work for Revolve Impact’s School’s Not Prison Campaign,

We at Baller Alert would like to commend Miatta and Massah for going after their dreams and becoming two of the most innovative Event & Marketing innovators.

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