Actress Eva Longoria has been newly announced as director of ‘Flamin’ Hot,’ the Fox Searchlight biopic about Richard Montanez, who created the spicy Flamin’ Hot Cheetos snack. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
DeVon Franklin will produce the film under his Franklin Entertainment label, which is currently in a production deal with Fox, according to Deadline.
Longoria reportedly beat out multiple directors for the position after impressing Franklin and Fox with her authentic approach to sharing the inspiring story of Richard and Judy Montanez.
Richard earned success from humble beginnings as the son of a Mexican immigrant. Richard was a janitor at Frito-Lay when he came up with the idea for Flamin’ Hot Cheetos, which was inspired by the flavors of his community.
Montanez’s creation revitalized the Frito Lay company and created a pop culture phenomenon that still continues today.
Longoria is also slated to direct and produce Universal’s “24/7,” in which she stars alongside Kerry Washington. She is also producing “My Daughter’s Quinceañera” at Universal and stars in Paramount’s “Dora the Explorer.”
