AXE is no longer your grandfather’s cologne, thanks to Lil Baby.
In a new ad campaign, the rapper introduces fragrance shoppers AXE’s new ‘The Fine Fragrance G.O.A.T.,’ which features new scents – Blue Lavender, Aqua Bergamot, and Golden Mango.
@axe new fine fragrance 🐐 just dropped with @lilbaby 😤 yall rocking with it ⁉️ #newAXEtheGOAT
“This is the freshest thing AXE has ever done. The Fine Fragrance Collection has me feeling like I’m wearing the finest of fine colognes,” said award-winning artist, Lil Baby. “That’s why it’s the new GOAT.”
In August 2022, the “Right On” rapper partnered with AXE to create the ultimate drip package, including the limited edition “WHACK Pack.”
@axe Giving out WHAXE packs to some 🔥 duet verses. For your chance to win: follow axe and duet this video using #WHAXEPackChallenge and #sweepstakes
The WHAXE pack included “a chain with a stick of Axe Apollo deodorant hanging like a medallion (whose custom packaging also includes a miniature 3d printed chain), a bottle of AXE Apollo body wash, covered in clusters of diamonds shaped like clouds of bubbles, and a diamond encrusted four-finger ring that reads ‘WHAXE,'” according to Complex.
Will you be buying the Fine Fragrance collection?
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