On Wednesday, NASCAR unveiled a fresh seven-year media rights agreement with four broadcasting partners: Fox Sports, Amazon Prime, Warner Bros. Discovery, and NBC Sports. This deal ensures live coverage of all NASCAR Cup Series races from 2025 to 2031.
As per a Sports Business Journal report, the recently inked media rights agreement is valued at $7.7 billion, boasting an average yearly worth of $1.1 billion. This represents a substantial 40 percent increase compared to the existing media rights deal, which remains in effect until 2024.
NASCAR’s current media allies, Fox Sports and NBC Sports, will jointly televise 14 races each. Fox Sports will cover the races at the start of the season, while NBC Sports will handle those at the season’s conclusion. Specifically, Fox will broadcast five races per year, NBC will have four, and the remaining events will be shown on FS1 and the USA Network.
Prime Video and TNT Sports will share responsibility for ten midseason races. Moreover, Prime Video and TNT Sports have secured exclusive rights to practice and qualifying sessions throughout the season. Prime Video will live-stream all practice and qualifying sessions starting from the beginning of the season.
TNT Sports will televise the subsequent five races, offering a simulcast on TNT and streaming via the B/R Sports Add-On on Max. Practice and qualifying sessions for the remainder of the season will be showcased on truTV, accompanied by streaming availability on Max.
Furthermore, alongside the Cup Series, all races and practice and qualifying sessions for the NASCAR Xfinity Series will be aired on The CW, per a previously disclosed agreement. Fox Sports will maintain its coverage of all NASCAR Craftsman Truck Series races, broadcasting them on FS1.
