Snipes and DJ Khaled teamed up to open a new store concept in Miami.
On Thursday, SNIPES CEO Sven Voth announced that DJ Khaled and the company are bringing sneakerheads and streetwear enthusiasts the ultimate retail experience.
Khaled, who also serves as the SNIPES Chief Creative Officer, plans to open The We The Best Snipes store in the heart of Miami Beach (Collins Ave) — marking this as the first time an artist and sneaker retailer have joined forces to create a brick-and-mortar space.
DJ Khaled and SNIPES Announce New Concept Store pic.twitter.com/c4Ba5YK5W1
— Baller Alert 🚨 (@balleralert) February 9, 2023
With the latest SNIPES apparel and exclusive co-branded merchandise, the concept store will offer one-of-a-kind shopping experiences. Visitors will be entertained with a live DJ and a showcase of the hottest apparel from local Miami fashion designers.
In an exclusive interview with Baller Alert, DJ Khaled said the store would also have a built-in studio for artists to record. When asked if he’ll be recording new music from his upcoming album at the store, Khaled said, “We’re gonna have fun. We make music everywhere.”
#DJKhaled shares how the Def Jam opportunity was presented to him and talks how music from his upcoming album will be recorded in the “We The Best” Snipes store since they’re building a studio in it. pic.twitter.com/RTJmpViKS5
— Baller Alert 🚨 (@balleralert) February 9, 2023
Although a specific date hasn’t been released, the artist said the store is set to open this year.
