White Claw has collaborated with a London-based nail brand to develop a solution for opening a can without damaging your manicure.
The hard seltzer company and the nail team have joined forces to introduce the “Claw Saver Set.” This set includes four nail polish colors inspired by White Claw, nail stickers, and the innovative Claw Saver tool. The Claw Saver is a uniquely designed nail accessory described on Nails.INC’s website as a tool “that helps you crack open a can without messing up your nails.”
The colors inspired by White Claw include Black Cherry Bliss (a berry pink shade), Mango Tango (mango yellow), Natural Lime (lime green), and Love Very Blackberry (berry purple). This unconventional partnership marks White Claw’s initial venture into the realm of beauty.
“White Claw decided to enter the beauty space because we believe in bringing refreshing perspectives to the things you love, including everything beauty,” Lena Lewis, senior director and consumer connection hub at White Claw, said. “At a time when nail art is picking up steam with beauty fans, we started to notice how much White Claw fans love to match their nails to their favorite White Claws.”
The nail collection can be found for $23.00 on both the Nails.INC website and Amazon.com.
