It appears that famous TikToker Samyra and Cardi B are at odds once again, and it all started over an Old Navy ad. The retailer unveiled its new fall denim campaign on Tuesday, August 4, with Cardi leading a group of models and content creators.
The campaign, called Most Wanted Denim, introduces Old Navy’s new Arc Jean alongside several familiar denim styles. The visuals draw inspiration from the Wild West while placing Cardi at the center of the action. Brooks Nader, Haley Kalil, Wisdom Kaye, Paloma Elsesser and Quen Blackwell also appear in the campaign.Shortly after the Old Navy ad surfaced online, Samyra posted and deleted a TikTok questioning the company’s decision.
“Old Navy, that better not be who I think it is. That better not be who I think it is who ya’ll just posted on ya’ll account,” she stated.
Samyra did not provide a detailed explanation in the brief clip, but her reaction immediately reminded viewers of her previous conflict with Cardi. Based on the timing and Samyra’s history of challenging companies over size inclusion, many people interpreted the TikTok as criticism of Old Navy for partnering with the rapper. The video was later removed, although reposts continued circulating across Instagram and other platforms.
Cardi appeared to enter the conversation through a post on X, though she did not mention Samyra or Old Navy by name.
“I don’t mess with nobody for real… but trying to take money out my pockets is like takin chicken nuggets out my kids mouth…Trust I become a whole demon bout my coins. NOW MOO THAT!!!”
The timing caused social media users to view Cardi’s message as a response to Samyra’s criticism. Still, because Cardi did not identify who she was addressing, the connection remains an interpretation rather than a confirmed direct response. Her reference to someone interfering with her income, however, added fuel to a dispute that many followers already recognized.
The tension between Cardi and Samyra began in August 2025 after Cardi joked about larger sizes of her merchandise selling out. According to Teen Vogue, Samyra responded with a video about the limited size options often available through celebrity merchandise collections. Cardi dismissed the criticism and said the situation was not serious, which led to a heated exchange between the two.
Teen Vogue reported that Samyra later stepped away from social media after receiving harassment focused heavily on her body. Cardi eventually denounced attacks from her supporters, but the exchange created a lasting divide between the women and their audiences. That history explains why Samyra’s reaction to the Old Navy ad quickly became a larger conversation.
Samyra has built her platform around questioning fashion companies about whether their claims of inclusivity match the sizes available to shoppers. In a January interview with People, she said brands reinforce exclusion when they publicly promote inclusivity without consistently including fat bodies in their products, advertising and business practices.
Old Navy, meanwhile, has presented the Cardi campaign as a celebration of personal style and broad accessibility. Company representatives said the collection was created with different fits, washes, styles and sizes in mind. The campaign also includes Elsesser, one of fashion’s most visible plus size models.
Whether Cardi’s post was truly directed at Samyra remains unconfirmed, but the Old Navy ad has reopened a debate involving celebrity accountability, brand partnerships and the consequences of online criticism. For now, neither woman has directly named the other, but their followers are reading between every line.
